The Billboard charts are boring this week, so please excuse the following disjointed rant…
As NorteñoBlog suggested last post, the Grammys’ approach to Mexican music is fairly ridiculous. The Grammys themselves are ridiculous — although if we forget that they’re supposed to be rewarding the best music, and instead see them as the dying public gasps of an increasingly irrelevant trade organization, with Neil Portnow facing down exciting existential dilemmas around every corner like Sarah journeying through the Labyrinth… well, I dunno if that helps.
AND YET. For many musicians, especially the ones who don’t make much money, the Grammys are not ridiculous. Or maybe not merely ridiculous, but also useful. Take ranchera lifer Aida Cuevas, who won the Best Regional Mexican Music Album (Including Tejano), against a field of men, for her independently released Arrieros Somos – Sesiones Acústicas. Cuevas used her untelevised Grammy moment to flaunt her charro outfit and to urge Mexican women to speak out against sexual harassment. I won’t pretend to enjoy this particular album of hers, but if we accept that both the Grammy awards and the Blog have slightly less aesthetic authority than one of those plastic duck bobbing contests at a carnival, my opinion doesn’t matter. Cuevas is a talented singer who releases her own music and received a podium. She made the most of her moment. The Mexican music world needs to let in more people like her.
So do the airwaves. If you study last week’s Regional Mexican airplay list, below, you’ll see Chiquis Rivera has dropped off, to be replaced by another token woman: Becky G, whose decidedly non-regional ode to older men, “Mayores,” somehow became the 40th most-played song on regional stations. (This week — not shown due to Blog laziness — she moves up to #22.)
Look, I know studying musicians’ chart positions is a ridiculous exercise. The charts rarely have anything to do with aesthetic quality, and observing the cultural hegemony of “Despacito” is only interesting for a day or so. But the charts do reflect who’s getting paid, and a complete absence of women tells you something unflattering about the values of the industry’s gatekeepers. What will it take to get actual norteño singers like Victoria “La Mala” or Laura Denisse onto the radio — or to get Diana Reyes or Los Horoscopos or Alicia Villarreal back on the radio?
While the Blog organizes a call-in campaign, let’s look at whose new songs are getting played. Radio station billboard anchor Gerardo Ortiz and whirling fount of Terpsichore Marco Flores have brought their VALE LA PENA Mexican hits to El Norte. Los Cardenales de Nuevo León and Los Huracanes del Norte head up the geriatric “beloved by Becky G” contingent with some straight-down-the-middle accordion lopes.
Best of all: Somehow the Blog hasn’t yet noted “Que Me Amas,” a sweet love song from noted eyeliner-and-metal-t-shirt models Siggno. The song starts with “We Will Rock You”-style stadium stomping and distorted guitar, before switching to a midtempo accordion groove that splits the difference between backbeat and polka. You’ve heard Intocable pull this same trick, but Siggno does it better, becuase they keep switching back and forth. The accordion solo and closing drum fusillade are also jarringly good, enough to kick Siggno into coveted Pick to Click status:
And finally, the Blog would be remiss to not point out DJ Kass and his pesky viral hit “Scooby-Doo Pa! Pa!”, according to the Daily Mail the new “Harlem Shake” our nation deserves.
Continue reading “Desfile de Hombres… AGAIN (starring Becky G, Aida Cuevas, Siggno, y más)”
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