BREAKING: Binational quintet Grupo Codiciado has changed its look. The fearsome fivesome sped onto the Billboard charts last year with “Gente de Accionar,” for NorteñoBlog’s dinero the most exciting debut hit in a year that also gave us “Mi 45” and “Adios Amor.” Propelled by rippling drums and spurts of accordion, “Gente” might also be the most exciting song with its overused four-chord progression since Urge Overkill’s “Sister Havana.” Here’s the Grupo playing the song back in 2015, when it was apparently so new Alilet Aragon had to read the lyrics off his phone:
Note the flashy matching suits, standard issue for corrido combos young and old. But now it’s 2018, and for their forthcoming album, No Lo Intenten en Casa, Codiciado seem to have blown their advance at Urban Outfitters:
Not appearing on that tracklisting is Codiciado’s latest single, “Todo Nos Pasa Por Algo,” a song about getting, like, so high with los muchachos. “Todo Nos Pasa” is better than “Fire Up,” the latest hit ode to self-medication by T3R Elemento, because it’s faster and funnier. “Todo el tiempo la pasaba platicando que ironías de la vida,” sings Aragon — “We spent the whole time talking about the ironies of life.” Sounds about right. Pick to Click!
We’ve seen moves like these — flashy matching suits transformed into black urbanwear, tales of drug production into drug consumption — before. A decade ago California bands like Los Amos de Nuevo Leon went self-consciously hyphy, turning from their trad (if grisly) narcocorridos to faster, grosser party corridos. The Blog covered that whole movement in the article “Pronounced “Jai-Fi”: The Rise and Fall of Hyphy Norteño.” The members of Grupo Codiciado, in their late teens and early 20s, don’t identify as “hyphy,” and their new music hasn’t appreciably changed in style, but the visual impulse is the same.
Some enterprising hesher has uploaded the album in full before its official release. Notable songs include what I think is another single, “Miro Lo Que Otros No Miran,” a proud song about how the boys have worked hard for everything they’ve got; and “Yo Solo Me Entiendo,” one of the better corrido odes to DEL Records proprietor Angel Del Villar.
Could this mean indie rockers Grupo Codiciado are angling for major distribution on Del Villar’s roster? If he signs them, will he make them “expand from hardcore corridos and into radio-friendly romantic fare,” as Talento Uno CEO Gustavo Lopez promises to do with the similarly rockin’ Fuerza de Tijuana? Rewarding a talented band by destroying what people love about them? ¡Que irónico!