This week’s Pick to Click is right up front, so you can listen while you read about some… updates to Billboard magazine’s chart methodologies. Woo hoo! (Trust me, the song’s pretty.)
This week Billboard magazine changed the way it compiles some of its singles charts, including the Hot Latin chart. The magazine started including streaming data from Pandora, and it “rebalanced the ratio among sales, airplay and streaming, accounting for changes in music consumption patterns, i.e., increases in streaming and decreases in sales.” This rebalancing happens every once in a while, but figuring in the Pandora data is new. You might think we’d notice the Pandora effect on the Hot Latin chart, since Latin music is 11% of what gets streamed on Pandora, where 25% of users identify as Hispanic. It’s also worth noting that, in 2016, two thirds of Pandora’s most popular Latin songs were Regional Mexican, and that the list was dominated by hot young studs singing Sierreño: Ariel Camacho, Los Plebes del Rancho, Crecer Germán, and Adriel Favela‘s genre foray “Tomen Nota.” Teen idols taking over!
But if you compare this week’s chart with the one from three weeks ago (or with last week’s), not much seems to have changed. Shakira’s “La Bicicleta” abruptly disappeared from its place in the top 10, and Banda MS‘s “Tengo Que Colgar” now appears only on the Regional Mexican Airplay chart. (Good! Whenever I stream that song it makes my phone run slower.) But on the whole, songs that were climbing before have continued their trajectory, some older songs have dropped off, and Regional Mexican still occupies eight of the top 25 spots, a consistent ratio in recent weeks. Hot young Sierreño stud Ulices Chaidez has two songs in the top 25 — but he did last week, too. So maybe this continuity simply means Billboard got its rebalance right, and that its charts reflect music as it’s actually listened to.
While we’re talking chart data, the Top Latin Albums chart also got an update: it switched from a sales-only formula to “a multi-metric methodology, blending pure album sales, track equivalent album (TEA) units, and streaming equivalent album (SEA) units.” (The big album chart, the Billboard 200, has done this for a while now.) This created much more dramatic changes from last week to this week, mostly in favor of artists whose fans skew younger. Continue reading “Teoría de la Evolución (Desfile de Éxitos 2/11/17)”