#RIPrince

huracanes-del-norte-estrenan-video — Life could be so nice…

Controversy over Gerardo Ortiz‘s “Fuiste Mia” video continues this week, as it returns to YouTube in a version designed to make you and your computer blue. The video, you’ll recall, opens with a scene of Sr. Ortiz and the most beautiful girl in the world sharing a kiss in the shower, getting soft and wet 2gether. In the next scene, Ortiz catches her starting to work it with another man, asks the eternal question “Why you wanna treat me so bad?”, and shoots that dude in the head atop the bed, leaving him dead on it. The video ends with the beautiful ones on the outs, Ortiz shoving her into the trunk of his sporty little automatic, and, tick tick bang, blowing her up. Scandalous! This time, in a delirious attempt to make the video less dark, the action is obscured by a big “Gerardo Ortiz” logo that refuses to gett off the screen, but all these plot points remain plain as Morris Day.

Arguments for and against the video have gone round and round. Critics, seeing in this video a sign ‘o’ the times, have accused Ortiz of exploiting Mexico’s chaos and disorder, and treating glibly the country’s violence against women. In a press conference, Ortiz countered with the “baby I’m a star” defense — he’s only acting, the video is pure fiction, and it’s his job to push the envelope to the max. Cynics might note that the song itself is a standard “when you were mine” love song — it’s fine but not exactly jam of the year — and that this arbitrary video is a mismatch for the song’s style. As a publicity move, the video is an undisputed, if underwhelming, success: the new “Fuiste Mia” video has racked up 1.6 million views and last week hit #20 on the ladder of the Latin pop life, Billboard‘s Hot Latin chart. This week it drops to a new position at #30. (Ortiz’s other chart hit this week, “¿Por Qué Terminamos?”, peaked at 7.)

Elsewhere, Jesús Ojeda drops to #42 with his own video wet dream. Songwriter Jesús Sauceda — who assures me via emale that he is NOT Jesús Ojeda, 3121 online bios to the contrary — enters at #47 with Los Huracanes’ “Amarte Es Hermoso.” Los Titanes‘ previous Pick to Click “Rumbo a Maza” — remember? the one where they get caught speeding in their little red white Corvette but then talk their way out of the ticket and go free? — holds steady at #49. If you’re anxious for a new chart entry worthy of NorteñoBlog’s coveted Pick to Click status, we’re still waiting for someone to release it. Trust me, I feel for you.