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1994

A Guide to Regional Mexican Radio in Houston

With the Houston Livestock Show and Rodeo coming up March 1-20, including Go Tejano Day on March 13, I figured I should try to understand the complicated Regional Mexican radio scene in the 6th biggest U.S. radio market.

Look, I made a chart! Stations are listed across the top — frequency, station nickname, rating for the 4th quarter of 2015 — with the most recent call sign associated with that frequency just below, in the 2016 row. The chart begins with 1986 at the bottom; as you travel up through the years, you can see when new call signs take over specific frequencies.

Houston s RegMex Radio - Daily schedule (4)-page-001

OCTOBER 5, 1989: GERARDO ORTIZ IS BORN (That’s just for reference, and because this .jpg was hard to format.)

Houston s RegMex Radio - Daily schedule (4)-page-002

When NorteñoBlog surveyed Chicago´s Regional Mexican radio scene last year, it was a straightforward project — I traced the timelines of the three major stations in our market. Not so in Houston. As you can see from the above chart, Houston’s Mexican music fans have enjoyed an abundance of choices over the past three decades. They’ve also endured a confusing tangle of buyouts, simulcasts, and call signs changing frequencies, along with the national boom and bust of a vital regional style: Tejano.

Today non-Texans might have trouble understanding Tejano’s importance to the Lone Star State. After all, Chicago didn’t get our first all-Mexican station until 1997 — the same year KXTJ became Houston’s first station with a norteño focus — by which time Tejano was quickly losing spins to norteño on U.S. radio. In the previous decade, Tejano hadn’t merely been an important regional style; it had been central to Hispanic radio listeners across El Norte, and central to the identities of millions of Texas Latinos. The tragedy of Selena’s death in 1995 was a harbinger and probably a cause for a wider sense of loss — the loss of Tejano identity resonating with a broader populace. As we’ve seen from the outcry when the Houston Rodeo schedules norteño bands on its popular “Go Tejano Day,” Tejano music is more than a nationwide fad that dried up. It’s not duranguense. Tejano identity is a powerful and distinct thing, with music as one of its main expressions, and for a brief period of about a decade that musical identity was crucial to America’s understanding of Latinos.

And then all of a sudden it was replaced by a bunch of damn corridos and tubas. You can understand why Tejano fans’ nostalgia would take on a new intensity.

But that oversimplifies the matter. Let’s look at some of the chart’s high points. As you do, keep in mind that I’ve never been to Houston and I probably got some things wrong, so I’ll welcome your comments and corrections. Continue reading “A Guide to Regional Mexican Radio in Houston”

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Archivos de 1994 (now with Submarine Tracking Technology)

selena

One week in November of 1994, Billboard changed its method of charting the biggest Latin hits in the U.S. They’d been using “National Latin Radio Airplay Reports,” completed and submitted by radio programmers and presumably subject to unwelcome human error. For their November 12 issue, Billboard switched to a computerized service called Broadcast Data Systems, or BDS, which used supercool SUBMARINE TRACKING TECHNOLOGY to determine which songs got the most radio play:

The BDS system looks for an audio fingerprint — a characteristic that differentiates a song from all of the other ones that it tracks — using the same technology that was once used to track submarines.

BDS then weighs the songs differently, depending on how many people they reach:

Thus, a song that plays at 4:00 a.m. does not count as much as one played at 4:00 p.m., and a station with a large audience will influence the chart more than either a station in a smaller market or one with a specialized format that attracts less audience.

Just as when SoundScan began electronically tracking album sales, this new system of tracking led to eye-opening changes in what was hitting the charts. In Billboard‘s November 5 issue, only four songs on the Hot Latin top 10 would have been considered “regional Mexican” — on the list below, they’re the songs from Selena, Ana Gabriel, Industria Del Amor, and Banda Z. On November 12, the new improved Hot Latin chart contained 7 regional Mexican songs, and it would maintain this proportion for weeks to come. Of the regional bands propelled by BDS into the Top 10, four were nowhere to be found in the previous week’s issue: Tejano acts Los Rehenes, Sparx, and La Mafia, and norteño act Banda Machos. For whatever reason — a different balance of stations reporting, or maybe just human error — regional Mexican music had gone under-reported before BDS. The primary beneficiaries of the new submarine tracking technology were Tejano bands, but that may just be because Tejano music, led by Selena, had recently entered its boom period as the popular face of regional Mexican music.

In addition, Billboard starting running three breakout charts, based on the airplay of radio stations devoted to one particular style of Latin music: Pop, Tropical/Salsa, and Regional Mexican. Below is the (first?) Regional Mexican Top 10, from the November 12 issue of Billboard. I’ll be liberally quoting Jonathan Bogart, whose blog Bilbo’s Laptop tracks every Hot Latin #1 and explains several of these songs better than I’ve managed here.

Also, if anyone can tell me what a puchoncito is, I’d appreciate it. Continue reading “Archivos de 1994 (now with Submarine Tracking Technology)”

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