At NorteñoBlog we’re accustomed to seeing our fair share of videos that are, to put it politely, extraordinary. (To put it impolitely: batshit insane.) Usually these videos result from the collision of wild creativity with meager indie label video budgets: Who can forget Los Pakines de Perú’s heavily narcotized Ed Wood fever dream for “Vacia,” which featured ghostly visions of a dude in a goblin mask playing the trumpet, as well as some ex-lovebirds smearing one another with frosting? That was not a rhetorical question. PLEASE TELL ME WHO CAN FORGET THAT VIDEO, so I can consult them before I wake up screaming again tonight.
Today’s extraordinary video is something different. For one thing, it wasn’t cheap. The song that sits at #12 on this week’s Mexican radio chart features not one but three big stars, a cast of dozens (at least), a norteño band and an R&B band, and serious Fonovisa/Universal money behind it. True, not much happens in the video — it’s a performance re-enactment, not one of those Trakalosa epics where the hero spends years behind bars for a crime he didn’t commit until one day the stars cross and he shivs the real villain with a crucifix in the cafeteria. (I only made up the shiv.) But at the same time, you can tell it took some doing. The abundant video cutting suggests either a multitude of takes or an editor who was way overthinking the job; and Los Pakines could finance another video with Juan Gabriel’s eyeliner budget alone.
That’s right, it’s the new song by Juan Gabriel, a remake of his 1980 12-bar blues “La Frontera,” Continue reading “Who’s On the Mexican Radio? (aka The “Downtown” of Pan-Latino Videos)”