Since tonight’s award show Premios de la Radio is a blatant moneymaker for the media barons at Liberman Broadcasting, and since it’s voted on by fans, its nominees aren’t surprising. Surprise would be antithetical to its purpose. Turn on regional Mexican radio for a half hour and you’ll hear a couple of the honorees, and that’s the point — it’s a state of The Scene. And at least one aspect of The Scene is disturbing.
No, nothing to do with corrido violence. This year’s Artista del Año nominees include El Komander, the current poster-bro for El Movimiento Alterado; Gerardo Ortiz, who’s transitioned away from Alterado into his unofficial role as poster-bro for the whole genre; and two more romantic banda acts, La Arrolladora Banda el Limón and the continent’s best singer Julión Álvarez, along with his Norteña Banda. That’s two sorta bad boys, two bandas full of good boys, and fewer women than Iowa has ever elected to national office. Among the nominees for best canción, colaboración, and corrido, there are no songs by women. If you watch the nominees for best video, you’ll at least see women in various states of undress.
What’s worse, this is an accurate state of The Scene, at least as it exists on FM radio. In the last hour, my go-to station has played Komander’s “Soy De Rancho,” Álvarez’s “Y Así Fue,” and zero women. For its Top Songs of the Week, said station lists alt-popper Ximena Sariñana’s year-old cumbia collaboration at #20, and beyond that… well, I haven’t checked all 423 songs, but Sariñana was the only female in the top 60. Where are all the women?
At the Premios, the four nominees for Artista Femenina del Año are the late Jenni Rivera, her daughter Chiquis, Ana Bárbara, and Gerencia 360’s token artista femenina, Helen Ochoa. Rivera remains an icon and a chart-topper, albeit with posthumous live albums. Ana Bárbara’s fine banda album came out at the end of 2013, like Ortiz’s album, and its first single reached #25 on the Regional Mexican chart. Chiquis and Ochoa have slight outputs so far — just two singles for Ochoa, far as I can tell — but let’s hope they’ll get bigger. Chiquis really knows how to throw herself into a song, just like Mom. Unfortunately the Premios didn’t see fit to nominate Nena Guzman, a labelmate of Ortiz who released a solid norteño album earlier this year, or previous winners and chicas malas Los Horóscopos de Durango. For all the talk of bro-country elbowing women to the margins of country radio, in regional Mexican music these days, the margins seem razor thin.