If it’s possible, the Hot Latin top 10 is getting even more stagnant. A month ago, nine of the top 10 songs were the same as they are now, and four of them were by Romeo Santos. As of two weeks ago, Gerardo Ortiz’s “Eres Una Niña” had replaced one of Romeo’s. No such excitement this week: all 10 songs are the same as they were two weeks ago. The #1 song has been on the chart for 43 weeks. The most recent of King Romeo’s three top 10 hits has been on the chart 44 weeks, and the longest an astounding 77 weeks. “Bailando” has always been at war with “Propuesta Indecente.”
As the farmer said to his dead cow while watching the sorghum grow, not much happening anywhere this week. On Hot Latin we say “adiós” to Yandel’s “Plakito”; on Regional Mexican, Banda Carnaval’s “El Que Se Enamora Pierde” loses the game of musical chairs. They’re replaced by Farruko’s “Lejos De Aqui” and Fidel Rueda’s “No Te Vayas,” respectively. (In case I haven’t mentioned it, the current picks to click are Victor Manuelle’s electro-salsa “Que Suenen Los Tambores,” #13, and Natalia Jiménez’s electro-mariachi “Quédate Con Ella,” #17. They’re slightly outside our scope, but good songs are good songs.)
In his great Pitchfork piece “I Know You Got Soul,” Chris Molanphy explains what’s behind this stasis:
In October 2012, [Billboard] announced an overhaul to its R&B/Hip-Hop, Country, and Latin Songs charts, all incorporating digital sales and streaming for the first time. The modernization of these genre charts was long overdue, but Billboard threw out the baby with the bathwater. Or, you might say, drowned the baby in too much bathwater: Now, digital sales from any source, any buyer (read: pop fans) would be factored into each chart. Worse, in order to achieve sales and radio parity, Billboard also incorporated airplay across all radio formats into the genre charts; so airplay from Top 40 or adult-contemporary stations of, say, an R&B song would now count for the R&B chart, of a country song would count for the country chart, and so forth. In essence, Billboard would now use the exact same data set for these genre charts that it uses for the Hot 100, and simply trim the charts back to whatever songs the magazine determined fit that genre — each chart became a mini–Hot 100.
This certainly explains the longevity of “Bailando,” whose Top 40 spins bolster its Hot Latin dominance. And indeed, “Bailando” is only the latest in a line of #1 hogs:
On Latin Songs, the steady turnover of hits atop the chart slowed down instantly, as a crossover hit that paired reggaetón stars Wisin y Yandel with Chris Brown and T-Pain vaulted to No. 1 and settled in for a months-long run.
I can’t explain the slow turnover among Regional Mexican Songs, though; or why the Mexican charts seem to turn over quicker.
These are the top 25 Hot Latin Songs and top 20 Regional Mexican Songs, courtesy Billboard, as published Jan. 24.
1. “Bailando” – Enrique ft. Descemer Bueno, Gente de Zona, & the word “contigo”
2. “Ay Vamos” – J Balvin
3. “Propuesta Indecente” – Romeo Santos (I just wanna point out this song is 77 WEEKS OLD.)
4. “Travesuras” – Nicky Jam
5. “Eres Mia” – Romeo Santos
6. “6 AM” – J Balvin ft. Farruko
7. “Eres Una Niña” – Gerardo Ortíz (#1 RegMex)
8. “Y Asi Fue” – Julión Álvarez (#4 RegMex) (Is this man the best banda singer around right now? Or should we forget the qualifier?)
9. “Odio” – Romeo Santos ft. Drake
10. “No Me Pidas Perdon” – Banda MS (#10 Reg Mex)
11. “Qué Tiene De Malo” – Calibre 50 ft. El Komander (#12 RegMex)
12. “Hablame de Ti” – Banda MS (snoooooozzzzzz)
13. “Que Suenen Los Tambores” – Victor Manuelle
14. “Javier El de Los Llanos” – Calibre 50 (#3 RegMex)
15. “Levantando Polvadera” – Voz De Mando (#2 RegMex)
16. “Mi Princesa” – Remmy Valenzuela (#6 RegMex)
17. “Quédate Con Ella” – Natalia Jiménez (Sleek! Horns + electrobeats!)
18. “Hasta Que Salga el Sol” – Banda Los Recoditos (#8 RegMex)
19. “Mi Vecinita” – Plan B
20. “Tus Besos” – Juan Luis Guerra 440
21. “Lejos De Aqui” – Farruko
22. “Soltero Disponible” – Regulo Caro (#7 RegMex)
23. “El Karma” – Ariel Camacho y Los Plebes Del Rancho (#11 RegMex)
24. “Soledad” – Don Omar
25. “La Bala” – Los Tigres Del Norte (#5 RegMex)
—————–
9. “Eres Tú” – Proyecto X
13. “Zapatillas Ferragamo” – Meño Lugo
14. “Entonces Que Somos” – Banda El Recodo (A nada Luciano Luna ballad off Recodo’s 2013 album, now turned into a dramatic short film.)
15. “Soy Un Desmadre” – Banda Tierra Sagrada ft. Marco Flores y La #1 Banda Jerez
16. “Dime” – Julión Álvarez
17. “Lo Hiciste Otra Vez” – La Arrolladora Banda El Limón (Oh dear, this is not good. Not just sap — meandering sap.)
18. “La Indicada” – Kevin Ortíz
19. “No Te Vayas” – Fidel Rueda
20. “Al Estilo Mafia” – Saul El Jaguar ft. La Bandononona Clave Nueva de Max Peraza
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