“Soy Un Desmadre” — loosely translated, “I’m Bad News, Baby” — begins as a pleasant midtempo waltz by Banda Tierra Sagrada. But then, in one of the most thrilling entrances since Busta Rhymes commandeered “Scenario”, someone invites guest singer Marco A. Flores to show everyone how they do it in Zacatecas. What follows is a noise both exhilarating and terrifying. Imagine some maniacal rooster doubled over in laughter, and you may begin to understand the unique vocal timbre of Mexico’s greatest musical entertainer in 2015.
Flores sings with a gallo-rific crow unequaled in Mexican music. He makes his #1 Banda Jerez play faster than everyone else, because that’s how they do it in Zacatecas. They only manage one slow verse of the pretty ballad “Soy El Bueno” before kicking it up to a doubletime bounce. In his videos, Flores dances with abandon and encourages everyone in his band to do the same. (Sometimes they hide from him behind potted plants.) The album Soy El Bueno (Remex) races by so quickly, with so many fanfares and war whoops, it might initially seem bewildering. But every song sticks, a headlong rush of blaring creation, a refusal to look backwards that nevertheless demands to be heard over and over again.
A radical new song recorded for an éxitos album, “Amor de la Vida Alegre” juxtaposes quick horn fills with passages of Flores crowing over just drums and tuba. His dancing remains excellent and floppy. Like the Ramones, Rae Sremmurd, or early Madonna, Flores and his Banda make termite art of the most gnawing and forward thinking sort.