When NorteñoBlog last caught up with Remex Records, the YouTube telenovela factory that fronts as a powerhouse indie label, its star Edwin Luna had just begun floating trial balloons for a coup solo career. Flaring his nostrils with serious artistic intent, Luna had recently begun separating his name from that of his banda, La Trakalosa de Monterrey, and… acting in their 20-minute music videos. Surely before long they’d separate? Amid rancor and acrimony? Two competing bandas criss-crossing the continent with increasingly side-eyed arrangements of “Mi Padrino El Diablo”?
Thankfully we’re not there yet. Singer and banda are still united and scoring bi-national hits as Edwin Luna y La Trakalosa, with a thriving production company — Editraka — that hosts fitness classes. (Their “flared nostril burpees” are killers.) But Luna is also experimenting with some solo tunes of his own. Rest assured they are terrible.
“Es Tiempo de Amar” is his bid for a big unifying national pop ballad. The video has Mexicans of every age singing about love and brighter tomorrows, some lavish hand gestures, inspiring words on pieces of cardboard (more Love Actually than “Subterranean Homesick Blues”), and a closing quote from Madre Teresa de Calcutta. (You were expecting maybe Sor Juana?) There’s nothing norteño about it, which wouldn’t necessarily be a bad thing if Luna knew how to sing non-norteño songs with any semblance of a personality. There’s also nothing topical about it, unless you hear the line “Es tiempo de… recuperar lo perdido” as a call for the Mexican government to fix the country’s kidnapping problem, along the lines of Intocable‘s “Día 730.” But, as we’ve seen recently, governments have enough trouble reacting to even overwhelming gestures of dissent. Subtlety in this case is NO VALE LA PENA.
What’s that? Hawaiian noises? Continue reading “Los Ritmos de Remex Records”
