What’s this? The Singles Jukebox wrote about J Balvin’s “Bobo” and the next day it went to #1 on the Hot Latin chart? Those are some mighty impressive powers of persuasion/prognostication/poincidence we’ve got. Too bad it’s such a generic song. (My dumb joke review, which nonetheless taught me a useful idiom: “David Brooks no le llega ni a la suela de los zapatos.”) But with three songs in the top 30, Balvin continues to dominate this chart. His new one, “Safari,” features Pharrell murmuring the hook in Spanish and fewer chords than even “Bobo,” but its smooth and hypnotic cumbia beat almost snuck it up to Pick to Click status. Especially since it’s a slow week for banda and norteño debuts. The praise, it is so faint.
¡Pero! If you scan the lower reaches of the Hot Latin top 25 and top 50, you’ll see another act improbably continuing to dominate after several months: Los Plebes Del Rancho de Ariel Camacho, the Sierreño trio that’s fronted by teenager José Manuel Lopez Castro, named for its previous deceased frontman Ariel Camacho, and secretly led by the flabbergasting chops and rhythmic imagination of tubist Omar Burgos. And they continue to dominate even after “DEL Negociante” — their most distinctive song, a corrido ode to their label boss — has fallen off the charts. Los Plebes land four songs inside the top 50 this week, more even than Sr. Bobo. They’re primarily an online phenomenon, their popularity driven by streams and downloads more than radio play. Like their music, their videos mix antiquity with novelty — young lovers with iPhones standing among really old Mexican buildings, for instance, or the band hanging out in Lopez Castro’s high school practice room, dressed in their caballero suits. (Not unlike the choir kids who hide inside the local high school practice rooms, wearing their Megadeth t-shirts.) Listening again to their album Recuerden Mi Estilo, which includes all these songs, I’m struck less by its sameiness and more by the endless intricate rhythms unfolding between the requinto and the tuba. So Pick to Click status this week goes to “El Mentado,” a padrino-y-negocios tune where Burgos screams, revs, and otherwise abuses his axe while never leaving the rhythmic sway.