
Puerto Rican trapstar Bad Bunny has pulled a Drake this week, clogging up Billboard‘s Hot Latin chart with 10 tracks from his debut album X 100pre. (The highest charting is, whaddya know, a duet with Drake.) NorteñoBlog has long admired Sr. Bunny’s charisma and barber while having almost no use for his music. The greatest insult? He’s Despacitoing norteño music into near nonexistence on Hot Latin. Regional Mexican acts account for only nine of the top 50 songs, one less than Bunny himself. The Blog tells you all this to explain why our Desfile de Éxitos format has changed. You can only type “Bad Bunny” so many times before the Donnie Darko flashbacks become too intense to deal with.
What follows are three mini-lists. First up are the three regional Mexican songs that appear only on the Hot Latin chart, i.e. not on Billboard‘s Regional Mexican Songs radio chart. As you’d expect, since radio factors less into their success, these three songs all have enormous YouTube streaming numbers. As you might not expect, they’re all by sierreño bands. One possible conclusion: sierreño is for cool internet kids. The next list is the Regional Mexican radio top 10: mostly banda, a couple cumbias, and one apiece of sierreño and mariacheño. The third list — of one song this week — is music outside the radio Top 10 that also appears on Hot Latin.
ONLY ON HOT LATIN
Fuerza Regida – “Radicamos En South Central” (#32 Hot Latin)
This sierreño gangsta nonsense is one high-living negocios signifier after another — I count appearances from Compas Tino and Chino, a bottle of Buchanan’s, and an X6 and a white Corvette, along with some good old-fashioned cocaine. The band is really good at switching from midtempo waltz to fast waltz on a dime, so that’s something. Now if they just learned to add backup vocals to their product placements, maybe they wouldn’t sound like they’re trapped in a cement bunker, playing under threat of torture. NO VALE LA PENA
T3R Elemento ft. Gerardo Ortiz – “Aerolinea Carrillo” (#33 Hot Latin)
The lead track from T3R’s 2018 album The Green Trip is ostensibly an ode to Pablo Escobar and his well-structured airborne narcotics business. It’s actually an ode to how cool it is to get high on a plane and sing about gangster shit. In the video, Kristopher Nava, the McLovin’ of the corridos verdes movimiento, chills in an airport lounge wearing a t-shirt that reads “Cookies” and refusing to enunciate. Sergio Cardenas, the band’s Cuban bassist, harmonizes beside him. Gerardo Ortiz plays a commercial airline pilot who smokes up in the cockpit and over-enunciates, well aware of the lurid cargo he’s transporting in his plane’s overhead compartments. Everyone nods a lot. Unlike Fuerza Regida, everyone here is in a good mood and knows the song they’re playing is patently dopey. VALE LA PENA y PICK TO CLICK
Grupo Arranke – “A Través del Vaso” (#39 Hot Latin)
“Una Para Mi Chiquitita (y Una Más Para My Sad Cowboy Hat That Reeks of Authenticity, Even Though My Song Comes From the Horacio Palencia Song Factory)” (Sierreño Versión)
NO VALE LA PENA
TOP 10 REGIONAL MEXICAN SONGS
1. Christian Nodal – “No Te Contaron Mal” (#11 Hot Latin)
2. Los Angeles Azules ft. Natalia LaFourcade – “Nunca Es Suficiente” (#9 Hot Latin)
3. Regulo Caro – “El Lujo de Tenerte” (#35 Hot Latin)
4. Banda El Recodo ft. David Bisbal – “Gracias Por Tu Amor” (#44 Hot Latin)
5. Banda Los Sebastianes – “A Través del Vaso” (#14 Hot Latin)
“Una Para Mi Chiquitita (y Una Más Para the Underwear Models in the Video)” (Banda Versión)
VALE LA PENA
6. Virlán Garcia – “Quiero Reintentarlo”
Virlán is horny as all get out, so it took an unusual triumph of will for him to keep this from becoming a slow jam. His sierreño band skips along, jaunty and desperate. Congas burble and the tuba line snaps at Virlán’s promises to kiss every corner of your body. VALE LA PENA
7. Banda MS – “Mejor Me Alejo” (#25 Hot Latin)
8. Raymix – “¿Dónde Estarás?”
9. El Fantasma – “Dolor y Amor”
10. Banda Los Recoditos – “Te Darán Ganas de Verme”
ALSO ON BOTH CHARTS
14. Calibre 50 – “¿Por Qué Cambiaste De Opinión?” (#50 Hot Latin)
Exactly what you expect from a Calibre ballad: a death march of self-righteous indignation aimed at a fickle mujer, from the dudes who just humble-bragged about going “Mitad y Mitad” with two different women. With his fondness for six-syllable rhymes, Edén Muñoz delights in language more than most of his songwriting cohort, and “No vayas a llorar, que nadie te va abrazar” is a cold kiss-off — but their self pity is dull enough without the band deflating before your ears. NO VALE LA PENA

In 1995 the 23-year-old Tejano singer Selena Quintanilla died at the hand of her fan club president. She was already the biggest act in Tejano music, itself the hottest sound on the U.S. radio format known as Regional Mexican; but in death, Selena became a household name. Her posthumous bilingual album, Dreaming of You, debuted atop the Billboard 200 and became the best-selling Latin album of all time. A generation later Selena remains an icon, but the same cannot be said of Tejano music itself. “Tejano Market Hits a Lull,” read Billboard’s ominous 1997 headline, and in 1999 the Houston Press reported, “The Tejano scene is all but gone.” Over the ensuing decades the Regional Mexican format would turn to other sounds — most recently sierreño, an austere style that exploded in popularity after a different twenty-something singer, Ariel Camacho, died in a 2015 car accident.
After these styles’ respective stars died, why did keyboard-led, pop-friendly Tejano fade from the airwaves but sierreño — a drumless genre propelled by ornate tuba lines — became inescapable? To learn why, I’ll examine the aesthetic and commercial trajectories of both styles and the evolving Regional Mexican audience. I’ll also explore how the U.S. infrastructure for Mexican-American music has developed. Central to this story is the man who discovered Camacho, Ángel Del Villar, the owner of DEL Records and the person who realized modern sierreño could be viral youth music. Since Camacho died, Del Villar has kept the singer’s band going with two different replacement leaders; he’s also seen norteño stars like Gerardo Ortiz and Calibre 50 hop aboard the sierreño bandwagon. What insights do these styles’ respective death bumps give us into the machinations of the Regional Mexican industry and the identities of its U.S. audiences?


T3R Elemento – “Ojitos de Conejo” (from the DEL album The Green Trip)
Those seeking to avoid Los Últimos’ sexist clickbait scheme are directed instead to their
We last caught up with Dallas’s bestselling La Energia Norteña in late 2016, when their dull fifth album for the Azteca label was topping Billboard‘s Regional Mexican album chart. They’ve since released album #6, El Sueño Americano (suggested title: El Sueño Saxual), which is no less dull and sadly is not a sax-and-accordion-driven concept album about the plight of immigrants, although the 
And then there’s the new joint from Lenin Ramirez ft. T3R Elemento:
Drowing his sorrows with a different drug, at #39 on the radio we find the new sierreño weeper from hatless 20-year-old lothario Virlán García, who asks the pitiful musical question 
At #7 we find
They could take heartbreak lessons from Alejandro Fernandez ft. Los Tigres del Norte, who present an entire heart cauterization program in their duet 
NorteñoBlog has held off talking about
2. “‘I would define cumbia, whether people like it or not, as the most popular Latin genre all over the Americas and perhaps the world,’ says Héctor Fernández L’Hoeste, a professor at Georgia State University who co-edited and contributed to the essay collection Cumbia! Scenes of a Migrant Latin American Music Genre.” (The Blog is exploring interlibrary loan possibilities.) Cumbia gets plenty of play on regional Mexican radio, often in mixes or accompanying DJ patter, but its electrified version — as played by Raymix, 3Ball MTY, the Kumbia Kings, etc. — has always seemed like an outlier in the mostly acoustic, polka-based format. (
NorteñoBlog is always hungry for some polémica, but in this case we need to award Jason Ankeny with a well-earned [citation needed], because I can’t find any evidence of the controversy to which he alludes. Furthermore, Pesado’s song
I mention all this because Pesado has a new album, Los Ángeles Existen (Remex). Its