
Year after year, Seattle’s MoPOP Pop Conference is a great weekend to learn a ton of musical ideas you never imagined you’d need to know, and to meet and befriend a ton of very smart music geeks. This year the conference runs from April 11-14; the theme is death. See you there!
Here’s the abstract I’ll be expanding:
SELENA, ARIEL CAMACHO, AND TWO TRAGEDIES THAT RESHAPED REGIONAL MEXICAN MUSIC
In 1995 the 23-year-old Tejano singer Selena Quintanilla died at the hand of her fan club president. She was already the biggest act in Tejano music, itself the hottest sound on the U.S. radio format known as Regional Mexican; but in death, Selena became a household name. Her posthumous bilingual album, Dreaming of You, debuted atop the Billboard 200 and became the best-selling Latin album of all time. A generation later Selena remains an icon, but the same cannot be said of Tejano music itself. “Tejano Market Hits a Lull,” read Billboard’s ominous 1997 headline, and in 1999 the Houston Press reported, “The Tejano scene is all but gone.” Over the ensuing decades the Regional Mexican format would turn to other sounds — most recently sierreño, an austere style that exploded in popularity after a different twenty-something singer, Ariel Camacho, died in a 2015 car accident.
After these styles’ respective stars died, why did keyboard-led, pop-friendly Tejano fade from the airwaves but sierreño — a drumless genre propelled by ornate tuba lines — became inescapable? To learn why, I’ll examine the aesthetic and commercial trajectories of both styles and the evolving Regional Mexican audience. I’ll also explore how the U.S. infrastructure for Mexican-American music has developed. Central to this story is the man who discovered Camacho, Ángel Del Villar, the owner of DEL Records and the person who realized modern sierreño could be viral youth music. Since Camacho died, Del Villar has kept the singer’s band going with two different replacement leaders; he’s also seen norteño stars like Gerardo Ortiz and Calibre 50 hop aboard the sierreño bandwagon. What insights do these styles’ respective death bumps give us into the machinations of the Regional Mexican industry and the identities of its U.S. audiences?
Relevant links:
Archivos de 1994 (Now With Submarine Tracking Technology)
A Guide to Regional Mexican Radio in Houston
“Go Tejano Day”: What’s In a Name?
Karma Comes Back to You Hard: The Tale of the Strangest Latin Hit in Years and the Dead Man Who Sang It
Odes to Music Executives and Other Criminals
¡Nuevo! (starring Los Plebes, Los Tucanes, y más)


T3R Elemento – “Ojitos de Conejo” (from the DEL album The Green Trip)


The song, you see, plays on the traditional 
But the old sound of Sierreño is having a moment off the charts, too. NorteñoBlog has already
I’m pretty sure all of García’s efforts thus far — two self-released albums, an active Youtube channel — constitute a savvy bid for the attention of DEL Records. After all, DEL’s charismatic CEO Angel Del Villar is known for signing musicians (including Ariel Camacho) based on their Youtube presences. García no doubt reads Triunfo magazine interviews about industry hiring practices, so last year he wrote and recorded Del Villar his very own corrido, guilelessly titled 
It is the longstanding position of NorteñoBlog that the puro sax styles of Chihuahua and Zacatecas would improve with the addition of more terrible “sax” puns in the titles. The Zacatecan-I-think quintet Luis Ruiz y la Embarcacion de la Musica Norteña has just released their second album Pura Rienda Suelta (Goma) (alternate title: Cuidado Con La Bestia Saxy), and on first listen it stands out from the puro sax pack. Por ejemplo, accordion and sax hang out on a repetitive minor-chord riff in their single
Improbably (and not at all saxily), 
When we 